SMS Technology

SMS is an addition to the GSM Standard that enables text messages of up to 160 characters on GSM networks and 190 characters on some other networks to be sent between mobile phones.

SMS has been around just about as long as GSM but it's popularity has only really come to the fore in the past few years with the youth market in Scandanavian countries taking the lead.

SMS is popular because it is cheap (about Re 1.50 /message), quick to type and fun to receive.

Besides messaging between mobile phones SMS can be incorporated into web and traditional applications to alert users of events such as a new email arriving or a share price movement. 

SMS is used in conjunction with other technologies such as WAP to provide the bearer service for PUSH messages.

The first step in our technology is collecting data from various concerned parties. We assemble the data on our network, and get ready to receive mobile responses.

The SMS which is send by the mobile is stored on SMS center, which is a sort of a server. If the receivers mobil phone is switched off, the SMS is kept stored until the activation of the receiver mobile. The duration for which the SMS is kept on the center, depends upon the policy of the Mobile Network provider, but it is kept long enough to ensure proper delivery of the message.

There are various ways in which we can access the data on the SMS center. One of them being "SMPP". SMPP means Simple Mail Peer to Peer Protocol. It is dependable, highly efficient and scalable. By using SMPP protocol, we retrive the data on our computer using a fix IP address. We than analyze the data using various CRM tools, and send it to the corresponding Party concerned.