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In today age of competition, channels are contesting with each
other to get more eyeballs for their shows. To be ahead in the race the
channels / Producers caters programmes of different tastes to the audience.
These includes, games shows, soaps, thrillers, actions, films, music and much
more. To maintain the interest of the audience, the channels/ programme
producers held contest for their programmes.
But how do we come to know that which programme is fairing
better than the other? How can we gauge which programme type are liked by
people? How can we have the viewership loyalty? how do we quickly interact with
the viewer, by making him easier to be the part of the programme and
consequently the channel itself?
Positive Comsol, provides mobile
technology, that enables channels to receive responses to their contest
efficiently via SMS, through mobile phones. SMS is cheap, quick
and efficient and an accurate measurement tool, to gauge the popularity of the
programme for which the contest is held, by analyzing the responses received.
So bye-bye to cumbersome procedure of receiving contest reply on a post-card
which takes days to reach. With the increasing usage of mobile phones in India,
and corresponding popularity of SMS, there is no doubt of success of the
technology.
TV Channel or the Producers can choose any of the model of mobiletainment or
ask us to devise any for them and get rolling..
Plus Positive Comsol, also provides various CRM
tools
, with the help of which the channels can measure the popularity of their
programmes, and make changes accordingly to their programming schedule.
CRM reports includes:
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Programme Based Performance reports
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Time - based performance reports
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Sponsors Report
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Programme Type Performance reports
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and much more!!
Download the complete documents
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